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Pearl Academy of Fashion – SEM/SM/SEO
About the Organisation
Pearl Academy of Fashion, with a distinguished 31-year legacy, is recognized as the leading design institute in India. Offering over 30 distinct courses across diverse creative domains – such as Fashion, Communication Design, Product Design, Business, Interiors, Film, and Gaming – the academy operates campuses in Delhi-West, Delhi-South, Mumbai, Jaipur, and Bengaluru, nurturing exceptional creative talent.
Needs
Pearl Academy aimed to enhance its online visibility and attract prospective students through effective digital marketing. The institute required a comprehensive strategy involving SEM, SEO, and social media services to improve search engine rankings, drive targeted traffic, and engage with potential students across various digital platforms.
Solution Strategy
ADG Group developed an integrated digital marketing strategy for Pearl Academy. This included optimizing the website with advanced SEO techniques, executing targeted SEM campaigns to increase visibility, and managing social media channels to engage with students and showcase the academy’s programs. The strategy was designed to boost online presence and drive student inquiries.
Results
The digital marketing efforts resulted in a 55% increase in website traffic, a 45% improvement in search engine rankings, and a 50% boost in social media engagement. Pearl Academy successfully enhanced its online presence, attracted a larger pool of prospective students, and solidified its position as the top design institute in India.