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IBIBO Web Pvt. Ltd. – SEM/SM/SEO
Client Background
IBIBO Web Pvt. Ltd. is a premier online travel and services platform renowned for offering comprehensive travel solutions. Aiming to expand its market share, IBIBO focuses on enhancing its digital footprint and user engagement through advanced marketing strategies, making it crucial to leverage SEM, SM, and SEO effectively to achieve its goals.
Needs & Objective
IBIBO faced challenges in increasing online visibility and user acquisition. They required an integrated approach to boost their SEM performance, revitalize their social media strategy, and improve their SEO rankings. The objective was to drive higher traffic, engage users more effectively, and optimize their digital presence to attract a larger audience.
Refined Solution
ADG Group implemented a multifaceted strategy tailored to IBIBO’s needs. This included deploying high-impact SEM campaigns with precise targeting, curating engaging social media content to foster community interaction, and executing in-depth SEO tactics to improve search engine rankings. The strategy aimed to enhance overall online visibility and user engagement.
Happy Outcome
The initiative led to a 65% increase in organic search traffic, a 50% boost in social media engagement, and a 40% improvement in SEM ROI. IBIBO Web Pvt. Ltd. saw a significant rise in user acquisition and brand visibility, effectively positioning itself as a dominant player in the competitive online travel market.