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Travelkhana – SEM/SM/SEO
About the Organisation
Travelkhana is a leading food delivery service dedicated to improving the travel experience for train passengers in India. Established to offer high-quality, diverse food options on trains, Travelkhana addresses a significant pain point for travelers by providing convenient and enjoyable dining solutions during their journey.
Needs
Travelkhana sought to enhance its online presence and attract more train travelers through effective digital marketing. The company needed a comprehensive approach involving SEM, SEO, and social media services to increase website visibility, drive traffic, and engage with potential customers to boost service usage.
Solution Strategy
ADG Group implemented a multi-faceted digital strategy for Travelkhana. This included optimizing the website for SEO to improve search engine rankings, running targeted SEM campaigns to drive traffic, and managing social media platforms to engage with travelers and promote the service. The strategy aimed to increase brand awareness and customer engagement.
Results
The digital marketing efforts resulted in a 70% increase in website traffic, a 55% boost in search engine rankings, and a 60% rise in social media engagement. Travelkhana successfully enhanced its online visibility, attracted more customers, and improved the overall travel experience by effectively reaching and engaging train passengers across India.